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The Pantone Color Institute provides colour trend forecasting, colour insights and customised colour consulting. We help companies make the most informed decisions about colour for their brands or products to gain a competitive edge.


The Pantone Color Institute offers customised solutions for a more effective colour strategy.

Colour is critical

In a competitive global marketplace, successful brands leverage colour’s poignant power to differentiate and connect. The Pantone Color Institute delivers insights that inform the effective commercial application of colour through a range of trend forecast publications, colour research and bespoke consultancy. When 80% of human experience is filtered through the eyes, we understand that the choice of colour is critical.

Global brands come to us for:

  • Colour Palette recommendations
  • Colour Trends and Forecasts
  • Custom Colour for brand identity
  • Colour Management
  • Consumer Colour Preference Research
  • Colour Messages and Meaning
  • Colour Shade Naming
  • Tailored Presentations and Educational Workshops
  • A better understanding of colour
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Our colour experts serve clients all around the world, touching every creative discipline and every level of the marketplace.


Executive Director of the Pantone Color Institute, Lee has helped many companies to make the best and most educated choice of colour for product development, brand imaging, interior/exterior design or any other application where colour choice is critical to the success of the product or environment. The author of nine books on colour, Lee is widely quoted and is recognised by Fortune Magazine and the Wall Street Journal as one of the most influential people in the world of colour.


David Shah is the publisher of Metropolitan Publishing BV (Textile View Magazine, View2, Viewpoint, PANTONEVIEW Colour Planner) as well as owner/director of DRS Consultancy BV, a specialist company creating fashion, lifestyle concepts and future strategies for private label men’s and women’s apparel. David is currently Associate Professor at ARTez, Arnhem, The Netherlands, responsible for the course on branding and marketing, and is Associate Professor at Renmin University, Beijing. He is also a peer member for the CBI Ministry of Foreign Affairs in The Netherlands.


Keith Recker, co-author of Pantone: The Twentieth Century in Color, is the founder/editor of HAND/EYE Magazine, a print and online publication that explores the nexus between art, craft, design, philanthropy and enlightened consumption. Keith was Vice President of Home Furnishings at Bloomingdale’s, Gump’s San Francisco and a director at Saks Fifth Avenue. He has also worked in the non-profit world as an executive at CARE International and Aid to Artisans, and on the boards of Art in General, The Quiet in the Land, the Santa Fe International Folk Art Market and the Global Center for Cultural Entrepreneurship.


Tod Schulman is Creative Director of the PANTONE Color Institute. His career spans over 35 years in product development at companies including Bloomingdale's and Burlington Industries, where he served as Fashion Director and Director of Merchandising. As Vice President of PANTONE Fashion + Home, Tod was instrumental in the re-branding of the product line. Tod also served as Vice President of Product Development at Myron Corporation, a promotional consumer products company.


Laurie Pressman leads the business and creative strategy for the PANTONE Color Institute and the PANTONE Fashion + Home product line. She has over 20 years of experience in product development and merchandising for fashion and home furnishings brands and retailers including Federated Merchandising Group (currently known as Macy’s Merchandising Group). Laurie currently sits on the Home Products Board at Fashion Institute of Technology and the Fashion Advisory Board at Savannah College of Art and Design.


Global colour direction including visual inspiration and colour harmonies 6–24 months ahead of the season.


Our colour reports and PANTONEVIEW colour forecasts provide a global point of view on the movement of colour across current and future seasons.

View the collection >

PANTONEVIEW Colour Planner

PantoneView Home+Interiors

MAGIC Color Card

PANTONE Fall 2014Fashion Color Report

PANTONE2014 Color of the Year


For more information on partnering your business with our colour experts for a customised solution, please complete the form below.

Please specify your interest:

/Colorstrology /PANTONE UNIVERSE
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